One of the key parts of motorcycling is making your ride unique to your taste. Motorcycling is all about the shared passion and individual style. Motorcycle customization has become big business driven by this need to take a showroom stock motorcycle and “Pimp” it out if you will. The demand for aftermarket parts has created a huge startup with ma and pa stores. Small time fabricators are designing custom pieces for their favorite motorcycles and offering them to the masses. This is not to say that the major motorcycle corporations have not taken notice.
Honda offers their very popular VTX motorcycle models in 13 different customization styles. You can mix and match to your heart is content. Victory motorcycle has also jumped into the customization game by offering customer a Custom Order Program. Victory basically lets the customer build the bike online the way the customer wants it by picking from the various custom options. Victory started this program back in 2004 and have been running it ever since. Most notibly with the Victory Hammer and now the extreme custom Victory Jackpot model. With the Ness team providing styling input for the Victory line, the customer ends up being the real winner here.
Victory is a breath of fresh air on the popular V-Twin cruiser market. They offer sharp stylish looking machines that actually are well built and perform really well. Harley-Davidson needs to take note. While Harley-Davidson business model has switched to making dealerships have multi-acre showrooms selling nothing but clothing, Victory came in under the radar and listened to their customers and provided them what they want — a stylish reliable high performance machine. Harley Davidson owners are quickly trading in their motorcycles for Victory Hammers, Vegas, Jackpots, and Kingpins. You will find it very difficult to find many Victory motorcycles on the showroom. No it is not that they are now just selling clothing like Harley dealers, but that they cannot keep the Victory motorcycles in stock.